|Original Marken Partner – an initiative for the open replacement parts market from BERU, MAHLE, LuK, GKN, TEXTAR and VICTOR REINZ.
Leading brand manufacturers in the open replacement parts market and original equipment manufacturers have come together to form this initiative.
The Original Marken Partner work together to bundle their technical knowledge and give their customers real practical access to that knowledge.
They provide timely access to current original-equipment technologies and technical information, all from one source. This greatly benefits wholesalers and workshops competing in the open replacement parts market.
The Original Marken Partner not only exhibit a strong presence in the open market for replacement parts, they also have tremendous experience with the original equipment of all leading automobile manufacturers. This is a major way for valuable skills and knowledge to be transferred between those who need it in the areas of engineering, sales, and marketing.
Joint trade fair appearances and technical training programs held by the OMP make it easy for customers to get information about products and services. The Original Marken Partner develop training tools and continuing education systems for the professional needs of modern automobile workshops while also supporting the workshops’ efforts to share information among each other. The OMP also offer sales promotional concepts.